On of the great things about being a Digital Communications blogger is that there’s always something new to write about. I’d like to say that the “Basics” never change in communications, and maybe they don’t. But, things change quickly in this field, and what was a new concept maybe a year ago, is now simply a requirement of keeping up with this world. Here’s a few examples:
OLD BASIC – You’ve Got To Have a Website
That’s very true. Websites are a given now. In fact in the United States, many people simply don’t think of you as being legit without one. But, the kind of website you have makes a difference too. Having some sort of Blog component that is updated regularly is also essential for a couple of reasons. The first is fresh content will keep folks coming back to your site to see what’s new. But secondly and more importantly, fresh, relative content also helps with SEO (you know that Google/Bing/Yahoo thing) that will keep your site relevant in web searches.
OLD BASIC – A Picture is Worth A Thousand Words
As a writer, I can say this is 100% true. As a Digital Communications Specialist however, I’m here to tell you that pictures are not enough. First, let’s talk Meta Data. Did you know that the Internet is blind? That’s right. It can only see what you tell it to see, and the way it does that is through Meta Data. Meta Data is the background information that you add to media, you know, pictures and videos. It usually consists of the file name, a title, a description and maybe a caption. If you do not tell the, ever so wise, Internet what you’re putting out there, it will have no idea, and thus your media will not be findable.
Now, besides the Meta Data, actual content is not a crime. Now I know in this age of all things pictures thanks to sites like Instagram and Pinterest, it’s easy to think that the picture is enough. But, if you are trying to reach a wider audience, always be sure to write a caption or some sort of description to go with your images. Ultimately what you want is a hook that will entice the view to want to know more, click the pic, and go to your website.
OLD BASIC – Everyone is on Facebook
It does seem that way, doesn’t it? In a matter of 5 short years, Facebook is as ubiquitous as the internet itself. So, yes having a Facebook page is super important. But even more important is keeping it updated. Once a day is great if you can hack it, but do more than simply posting a pic. Use Facebook as an opportunity to tell an ongoing story. The whole point of Facebook, besides massive data collection, is to share things with your friends. If you are using Facebook for a business or project think of that audience as your friends as well. Keep them up to date with what you are working on, what excites you about your work, about the process. A friend of mine who recently started a flower business does a great job of this. Take a look at what she is doing and see how that might work for you.
OLD BASIC – You Must Be on Social Media
Of course you must be on Social Media, but maybe not all of it. There area literally thousands upon thousands of options for your Social Media time investment. While Facebook, I’m sorry to say, is a given, choose your other Social Media outlets wisely. Consider who your audience is and where they spend their time. Then cross post. If you have a Pinterest, cross post some items to Facebook, to let people know you’re there. The same can be said for Tumblr or Instagram and don’t forget your Meta Data here too!
There’s more to all of this of course: message, engagement, and the all important click count. This is just a start of things I will discuss here that are simply now the New Basics.