If you are looking to accomplish something via Social Media, study this appeal:
So, did you see what what did they do that was so right? Here’s just a few things…
They used a video to introduce a difficult subject without bumming out the audience
Their video didn’t stay in bum out mode, and gave the audience an opportunity to take action
They told you what their goal is and introduced a brand for their goal, “No Child For Sale”
They had a great call to action: Look for these labels, and share our message
Every now and then I come across one of these where they simply just did everything right. Not only is it a good message, but it’s also a great example of what a good Social Media Campaign should look like.
I’ve written about the rise of coding as a skill in the past. The next evolutionary step of this process has begun. Two of the biggest names in the digital world, Zuckerberg and Gates, have endorsed a new initiative from Code.org to encourage 10 million new coders and programmers. Tech Crunch has a great article with comments from Ried Hoffman, cofounder of LinkedIn, about what this will mean for businesses and skilled workers. Coding will soon be ubiquitous. (I love that word, dont you love that word?) It will simply be another skill of the creative, savvy class that drives innovation. For those of us that are beyond the classroom, there are a number of self teaching tools available as well. The Tech Crunch article mentions a General Assembly tool now available, but there are a lot of options out there. Here are a few to consider:
Code.org/Khan-academy - The Khan academy is a great place to learn just about anything. Their programs are partnered with accredited institutions and sponsored by those that want to perpetuate knowledge.
MITOPENCOURSEWARE - Want something a little more technical? Check out MITOPENCOURSEWARE for coding instruction that goes well beyond the basics.
Treehouse – Provides video how-to’s in a step by step format. It is a great place for beginners or for those who are freaked out by the whole idea of random numbers and letters that make the glowing screen do things.
Need more ideas? Mashable and Ted have plenty when it comes to learning to code. Check them out!
One bad experience can go a long way. For those who participate in Social Media, which is 65% of internet users, the instinct to share is seemingly compulsive. And what do we share? Our experiences in every day life. So what do you think happens when a customer has an unfortunate experience with your business? Yup. Everyone knows.
Knowing how to react to hostile feedback leaves small business owners with yet another hat to wear: Social Media PR Specialist. As reported in The Drum, near half (46%) of consumers rely on Social Media when making purchasing decisions. So, it’s now important to put your customer service ethic on display both at your place of business and in Social Media. The Drum article emphasizes this point,
“Adam Cooke, creator of Sirportly, said ‘Not responding to customers effectively over social media platforms is reputation suicide. With the impact of word of mouth via social media getting stronger by the day, it’s getting more and more important to both avoid annoying customers in the first place and to be able to defend your brand when it’s being publicly bad-mouthed.’”
Customer complaints on Social Media can actually be an opportunity. It’s a chance for you to show how you deal with problems and respond to customer concerns. A prompt response can cull the mob-like mentality that happens with online bashing.
Of course it’s best to always give great customer service, and insist that those in your employ do the same. But when a customer isn’t satisfied, you can use that situation to tell the story of how you made it right, and if you do it well, that’s what everyone will know about via Social Media.